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DESIGNS FOR PACKAGING

In every example below, Nancy Wirsig McClure was responsible for the visual concept (developed from the client's brief),
design & layout, creation of original digital art, and production (building files for service providers).

CD booklet, tray card and disk screenprinting

Music CD packaging.

Nancy designed the coordinated pieces, using provided photos and stock imagery of celtic knotwork. She created a calligraphic treatment of the album name to relate to the group's logo.

She built print-ready files for the booklet (4-over-1 full bleed), the tray card (1-side color),and the 3-color screenprinting for the disc — all seen in the PDF (found by clicking on the image).

Mockup for label for bottle

Design for bottle label for beverage product.

The client was preparing a business plan for a niche distillery and wanted an impressive package to show to prospective funders.

Nancy's brief was to design labeling that looked like a real product and a mockup based on an existing bottle's form factor. The illustration she created was used in the business proposal, but the distillery was never launched.

Graphics applied to truck

Vehicle graphics.

The tortilla bakery (above) also had a delivery van.

Nancy prepared the files for the graphics vendor. They used the artwork from one of the products on the side
and the company logo (which she also designed) on the back).

Bag for retail chips, click for PDF

Bag for retail food product (chips).

The client's brief asked for fun, new and somewhat ethnic. Nancy suggested illustrating the chips in a bowl, since the actual chips (seen in this mockup through "clear" windows in the artwork) are an odd color — being low-carb and high in soy. There were also many text qualifier to include — brand name, flavor, carb count, etc. Part of the design keyed off the company's oval logo.

Pacakge for retail food: tortillas

Bag for retail food product (fresh tortillas).

The client's brief included some semi-primitive mexican artwork whose style they liked. Nancy created artwork for wheat and corn tortillas, emphasizing their different ingredients (see "corn" on the side of the truck below).

Nancy produced all the files used by the bag printer, including the back with ingredients and nutritional labeling.